2009年3月，艺术家Stefan Sagmeister（施德明）为Levis设计的新款牛仔裤海报隆重登场。这是一款效果相当惊人的牛仔裤，Stefan Sagmeister作为一位特立独行的视觉艺术家，他的设计完全解构了Levis 501牛仔裤。他实际上是把一条已经存在的牛仔裤重新拆除，牛仔裤在经过分解后变成了深蓝色，和灰色的绒线，裤子上的纽扣、图钉、拉链、口袋里的标签都被一一分解。然后，Stefan Sagmeister又把这些分解的东西作为原料重新结合在一起，做成了一条全新的“牛仔裤”。
Did you see that amazing poster in PAPER’s March issue that Levis created in collaboration with my favorite artist/visual maverick Stefan Sagmeister? Sagmeister totally deconstructed a pair of Levis 501 jeans... And boy do I mean deconstructed. He actually shredded them thread by thread, dismantling buttons, studs, zippers, pockets labels -- then pieced it all back together again. Check it out. Amazing, no? I just found out that they’ve printed these posters on higher quality stock and are giving them out for free this week (till they run out... I think they’re giving them away if you buy a pair) at American Rag in Los Angeles (150 S. La Brea Ave.) and in San Francisco (1305 Van Ness Ave). These images are amazing and the posters will be collectors items, folks. Check out this amazing project.