三得利果蔬饮料:I Love Vegi

2010-08-05 08:53 食品 饮料 三得利 suntory 日本

http://www.ad518.com/article/2010/08/1004


日本三得利(サントリー)公司推出了新的果蔬饮料“I Love Vegi 我爱蔬菜”。I Love Vegi 开展广告宣传的主角是蔬菜人。广告中,一个女孩(产品的主要目标)在超市购买蔬菜,与蔬菜人共坠爱河。女孩不喜欢蔬菜,蔬菜人于是从他的身体里为她榨取美味蔬菜汁。最后他们结婚了。

故事是不错,但大多数的日本女性看了这些广告后都感到蔬菜人过于丑陋。对于恋爱中的人来说,相貌好看重要吗?

Japanese beverage company Suntory released new vegetable juice “I love vegi “. Vegetable human’s story was made for this ad campaign. A girl (like main target of this product) buys vegetable human at supermarket and fall in love with him. She doesn’t like vegetable. But he makes tasty vegetable juice from his body for her. Finally they get married.

That’s good story. But most of Japanese women watch these ads feel ugly to vegetable human. Is good looking important to fall in love with man ?


I Love Vegi的包装亦是配合整个品牌的主线,包装风格清新自然,一颗果蔬组成的心充满了浓浓的爱意。


I Love Vegi网站:http://www.suntory.co.jp/softdrink/ilovevegi/
文字译自:http://8tokyo.com/2009/04/30/vegetable-human-from-i-love-vegi-vegetable-juice/

本文地址: http://www.ad518.com/article/2010/08/1004


 

 

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