——英国Penhaligon香水包装设计 Packaging for Penhaligon’s Perfume

2018-09-07 22:25 Qinglu Guo Penhaligon 香水 英国

http://www.ad518.com/article/2018/09/14103

Designed by Qinglu Guo, Penhaligon delivers a pop of color in blue, magenta or red and that slowly fades into white that makes the packaging unique, and stand out on the shelves.

"This is a brand shift project for Penhaligon’s, a British perfume house. The original packaging design is famous for having different illustrative labels for different scents. I thought it would be interesting to see how contemporary packaging design can work for this vintage brand, so I came up with a new packaging idea. To address the problem that it's always hard for non-professionals to interpret the specification of perfumes from their unorganized labels, I designed a simple and intuitive system to label fragrances. I used an arrangement of gradations to signify various concentrations of scents for products."

"Branding and Visual Language: I used color gradients, which visually feel like scents and sprays, to represent different concentrations of perfumes (Eau de Toilette and Eau de Parfum). I used minimalist typography and only put essential product information on the package. I believe that cylinders can best show the design of gradations. I also applied the visual language to perfume tester stripes."

 

Penhaligon由Qinglu Guo设计,呈现出蓝色,洋红色或红色的流行色彩,慢慢变成白色,使包装独一无二,并在货架上脱颖而出。

“这是英国香水公司Penhaligon的一个品牌转移项目。原始包装设计以不同气味的不同说明标签而闻名。我认为看看当代包装设计如何适用于这个复古品牌会很有趣,所以我提出了一个新的包装理念。为了解决非专业人士难以从无组织标签中解释香水规格的问题,我设计了一个简单直观的系统来标记香水。我使用渐变排列来表示产品各种浓度的香味。“

“品牌和视觉语言:我使用颜色渐变,在视觉上感觉像气味和喷雾,代表不同浓度的香水(淡香水和淡香水)。我使用极简主义排版,只在包装上提供必要的产品信息。相信圆柱可以最好地展示渐变的设计。我还将视觉语言应用于香水测试条纹。“

 

 

 

本文地址: http://www.ad518.com/article/2018/09/14103


 

 

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