找到她!——联合国妇女署妇女平等广告运动 | Finding Her by DDB and IC4

http://www.ad518.com/article/id-10854

联合国妇女署与DDB迪拜公司、IC4工作室展开合作,在埃及推出一项广告运动——“找到工作场景中的唯一女性”。这项广告运动向受众发起挑战,让他们在三个不同的工作场景中找到唯一的一名女性。该运动主要目的是呼吁男女平等,突出妇女以平等机会参与工作、为社会发展作出贡献的重要性。 

 

 
为迎接国际妇女节,我们推出了平面广告运动,名为“找到她“,这是联合国妇女署全球妇女运动——“2030年实现全球50-50:步步实现性别平等”的一部分,旨在呼吁政府解决阻碍女性发展的障碍,使女性能充分接受挑战,发挥她们的潜能。
 
In  preparation  for  International  Women’s  Day,  we launched the print campaign titled “Finding Her” under the umbrella of UN Women’s global campaign “Planet 50-50 by 2030-Step it Up for Gender Equality” which calls upon governments to make national commitments to address the challenges that are holding women and girls back from reaching their full potential. 
 
 
该广告运动背后的主要目的是突出妇女持续低劳动力参与率,和为女性,尤其是年轻女性经济独立创造有利环境的重要性。
 
The main objective behind the campaign is highlighting women’s persistent low labor force participation rate and the importance of supporting an enabling environment for young women and women to become economically independent.
 
 
 
广告运动共推出了三篇印刷广告:技术篇、政治篇和科学篇,广告向受众发起挑战,让他们在三个不同的工作场景中找到唯一的一名女性。该运动的主要目的是突出埃及妇女以平等机会参与工作、为社会发展作出贡献的重要性。
 
The campaign consists of three print advertisements where the audience is challenged to find the only woman in different workplace settings including technology, politics, and science. The main message behind the campaign is to shed light on the importance of equal opportunities for Egyptian women to participate in the labor force and contribute to the development of the Egyptian society.
 
以下是插画的细节,话说你找到这个人了嘛?!
 
 
 
 
 
 
 
IC4插画的草稿:
 
 
 
"FINDING HER PRINT" & POSTER CAMPAIGN by
DDB DUBAI and IC4 DESIGN 
 
Agency: DDB Dubai
Executive Creative Director: Firas Medrows
Associate Creative Director: Hande Guler
Art Director: Andreas Schwitter
Copywriter: Victor Haffling
Illustartions: IC4 Design

本文地址: http://www.ad518.com/article/id-10854

 

 

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