如果印象接管了平面设计会怎么样? Rendez-vous des créateurs 2017 Invitation Design

http://www.ad518.com/article/id-13075

这份 Rendez-vous des créateurs 的2017年度邀请函设计,来自瑞士设计师 Balmer Hählen。

这份邀请函的印刷采取惊人的形式,从而探求着技术的极限。她藐视所有的规则并且沉浸其中,甚至改变纸张为画册带来新的尺寸。Balmer Hählen 设计了一个开始的创意点:如果印象接管了平面设计会怎么样? 因此,模切、纹理、油漆上光(glossy varnish)和热印技术颠覆和改变了排版。材料相互作用,产生了魔术般效果。通过与肌理对比,效果得以升华。亮光效果通过作用在无光泽的纸张更显炫亮。

For the 2017 invitation, printing takes surprising forms and pushes the limits of technology. She defies all rules and enjoys it, going so far as to tamper with paper to bring a new dimension to the object. Balmer Hählen designed this invitation with a starting idea: What’s going on if the impression took over the graphic design? Thus cut-outs, textures, glossy varnish and hot printed matter takes over and modify the typography. The materials confront each other to offer a perfect alchemy. The contrasts sublime by opposing their textures. The shiny effects reveal their luminosity by imposing itself on matte papers.

Art direction and graphic design: Balmer Hählen
Production: Sonderegger AG, Kurz AG, Printlack, h+m
Printing techniques : 3D varnish, selective varnish, embossing, cutting, offset
Size: 216 x 307 mm
Paper: Papyrus, Winter&Company
Year: 2017

本文地址: http://www.ad518.com/article/id-13075

 

 

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