意大利范维德里大学品牌形象设计 Universita Vanvitelli Branding

http://www.ad518.com/article/id-13076

The branding for Universita Vanvitelli was designed by Emídio Cardeira of design studio United By. The Acquedotto Carolino, designed by Luigi Vanvitelli and one of the symbols of Campania region, was the main idea behind the new identity. The aqueduct stands as a symbol of human progress, given that it brings water to feed the thirsty.

范维德里大学的品牌形象由 United By 设计工作室的 Emídio Cardeira 设计。由 Luigi Vanvitelli 设计的卡罗里诺水道桥(Acquedotto Carolino)是坎帕尼亚地区的标志之一,是新标志的创意来源。拱门水渠是人类进步的象征,它带来了水,解决人的干旱。


According to United By, ‘A symbolic parallelism can be found in the purpose of a University: to satiate the desire for knowledge. Each arch is interpreted as a door that the university could create for the future professionals. An expandable set of icons was developed for each department, standing as symbols for the different options provided by the university. Metaphorically, we see each arch as a student, a teacher, a region, a city or a building as an indispensable linking element to create, deliver and share knowledge.

平等主义可以在大学的宗旨找到:满足对知识的渴望。每个拱门被解释为学校为未来专业人士打开的门。可扩展的图标为学校每个分支机构发展了不同的标志,以展示各自的特色。我们把每个拱门看作学生、教师、地区、城市或是建筑,作为创造、传递和分享知识的不可或缺的连接元素。

 

关于坎帕尼亚:

坎帕尼亚位于意大利半岛南部、亚平宁山脉南麓、濒临蒂勒尼安海。北起利里河,南坎帕尼亚至波利卡斯特罗湾,包括阿韦利诺、贝内文托、卡塞塔、那不勒斯与萨莱诺等省;面积1.36万平方公里。人口580.9万(1990)。坎帕尼亚大区其领土面积在意大利排第十二位,但人口却居全国第二。农业在坎帕尼亚大区占有十分重要的地位,由于内陆地区多山少水,所以主要农作物种植区都集中在沿海平原地区。坎帕尼亚地区首府是那不勒斯。

凡韦特里水渠(Acquedotto Carolino),修建于18世纪的水道桥。系为提供卡塞塔王宫和圣莱乌乔建筑群用水而建设。又称卡罗里诺水道桥(Acquedotto Carolino)意为国王水道桥。

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本文地址: http://www.ad518.com/article/id-13076

 

 

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