BAT Revamps Dunhill Packaging Globally
The Russian consumers will be the first who see the new stylish Dunhill packaging. The cigarettes are produced at St. Peterburg factory using new Reloc technology and available at retail from April 2009.
There are 4 versions: Dunhill Red, Dunhill Blue, Dunhill Gold and Dunhill White.
The relaunch of Dunhill will be supported in press communications, instore and on-trade activities.