慕尼黑夏季奥运会标志、吉祥物、奖牌、体育图标

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The Emblem of Munich Olympic Summer Games
慕尼黑夏季奥运会标志

It represents a crown of rays of light, a design symbolizing the spirit of the Munich Games- light, freshness, generosity, expressed by the design "Radiant Munich". It was created by Otl Aicher, the designed and director of the visual conception commission. His project was chosen in spite of a competition whose 2 332 entries were unsatisfactory.
慕尼黑会徽设计只有黑白两种色彩,具有抽象性,主体部分是一顶光芒四射的桂冠,喻意着慕尼黑奥运会的主体精神——光明、清新、崇高,象征着一个“光芒四射的慕尼黑”。标志由 Otl Aicher 设计,他的设计从 2332 个应征方案里被选中。


Waldi - Mascot of 1972 Olympic Summer Games
慕尼黑夏季奥运会吉祥物

"Waldi", the dachshund. Very popular in Bavaria, but he also possesses qualities which are indispensable to an athlete: resistance, tenacity and agility. These are among the reasons he was chosen to be the mascot. He was dressed in pastel colors to express the gaiety and joy of the Olympic festival.
慕尼黑奥运会吉祥物是一只短腿长身的德国猎犬Waldi,是夏季奥运会历史上第一个官方的奥运吉祥物,代表了运动员坚韧、坚持和敏捷的特性。Waldi被生产成为各种形式和尺寸的纪念品:长毛绒、塑料玩具、海报、纽扣等等。


Medal of 1972 Olympic Summer Games
慕尼黑夏季奥运会奖牌

On the obverse, the traditional goddess of victory, a design used since the 1928 Amsterdam Games, accompanied by the specific inscription "XX Olympiade München 1972".On the reverse, Castor and Pollux, the twin sons of Zeus and Léda, the patrons of sports competitions and friendship, represented by two naked youths. This design was created by Gerhard Marcks, one of the last representatives of the Bauhaus.
奖牌正面是自1928年阿姆斯特丹奥运会以来一直沿用的胜利女神,并刻有“1972年第20届慕尼黑奥运会”字样。奖牌背面是宙斯和勒达的孪生子,代表体育比赛和友谊的赞助者。奖牌的设计者是包豪斯建筑学派的最后代表人物之一、德国人格哈德·玛克斯(Gerhard Marcks)。


Pictograms for the Munich Olympics
慕尼黑夏季奥运会体育图标

慕尼黑奥运会首次将体育图标人物造型标准化,以强调识别,通用简约为设计原则,具有高度理性的功能主义风格,对之后历届奥运会体育图标设计产生了深远的影响。慕尼黑奥运会系列图标由 Otl Aicher 设计。

AD518编译整理
Via:http://www.chinadaily.com.cn/olympics/2007-08/07/content_6015808.htm

本文地址: http://www.ad518.com/article/id-5324

 

 

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