马自达2015新广告范式 | MAZDA UK Advertising Visual Language

http://www.ad518.com/article/id-7772

As a leading designer on this project, I was set with the task to redesign the visual language of all product ads for Mazda, for the UK. As per brief I had to create visuals style that carries consistency across all car models, and at the same time have a personal twist for each individual one. This project was completed at JWT London

作为这个项目的主设计师,我的任务是为马自达英国的广告设计新的视觉语言。我得为整个品牌设计统一的视觉风格,同时让每个车型各有特色。这是我在 JWT 完成的项目。

AD518编译
Via:http://thejore.com/#/we-love-fish/
JWT英国:http://jwt.co.uk/

本文地址: http://www.ad518.com/article/id-7772

 

 

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